Public Group (Sep 2022 – Nov 2025)

Director Digital Acquisition & MarTech – (September 2023 – November 2025)

• Report to COO (Chief Omnichannel Officer), serving Greece and Cyprus
• Supervise a team of 7+ in Digital Acquisition, SEO, MarTech
• Media Buying & Performance Marketing (Strategy, Transformation, Innovation for 7+ Media Channels)
• Digital Acquisition (SEO, SEM, Affiliate Marketing, Social Media, Programmatic, Native Advertising)
• Advanced Web Analytics & Reporting (GTM, Attribution Management, Omnichannel Insights)
• OPEX/CAPEX Ownership (7-figure annual spend on OPEX & 6-figure annual CAPEX)
• MarTech (Digital Transformation, Strategy, Tech Stack Support, Innovation)
• Retail Media Channel Revenue Stream (Public Ads)

Director eCommerce & Digital Innovation – (September 2022 – November 2023)

• Report to COO (Chief Omnichannel Officer)
• Supervise a team of 60+ in Performance Marketing, Content, e-Commerce Operations, Product, and SEO
• Oversee the day-to-day e-commerce operations, maintenance, and performance measurement
• Handle cross-functional collaboration with IT, Marketing, Fulfillment, Commercial, and Finance
• Maintain and evolve a testing framework to expand the volume & pace of learning across the business
• Lead the development and interaction with external vendors for new opportunities
• Business plans and annual budget development
• Analyze and assess the effectiveness of all existing operations based on key market competitors/trends
• Use data analytics to track performance and identify opportunities for business development
• Manage a P&L & and line of business to make the right decisions to drive success

Cosmos Sport SA (November 2019 – September 2022)

Group eCommerce Manager

Supervise a team of 23 and report to the CEO. Oversee performance and digital marketing channels, Web Content, Product Development, and CRM for Greece and Cyprus. Undertake social media management, email/SMS marketing, PPC, SEO, display, and affiliate advertising. Track website activities and devise strategies to ensure achievement of KPIs, increase customer retention, and improve site content. Implement data/reporting sources and web analytics tools to boost customer experience and web presence. Generate business metric reports for online platforms to reach objectives and detail enhancements. Collaborate with the marketing team to improve service quality and traffic acquisition. Conduct research to stay updated on new trends and technologies. Cosmos Sport SA was acquired by JD Sports in October 2021.

• Improved productivity, and efficiency by 80% by restructuring e-commerce departments, & processes.
• Contributed to enhanced eCommerce sales by +19.5% YoY in 2021 and +59% YoY in 2020.
• Boosted total website ROAS by 40%, total website traffic by 45%, and conversion rate by 20%.
• Managed a budget of more than €4M for OPEX & CAPEX.

SLEED (January 2018 – November 2019)

Directed a team of two and reported to Digital Marketing Manager. Executed PPC campaigns on various platforms, including Google Ads, Facebook, Instagram, and LinkedIn. Oversaw clients’ paid media accounts. Coordinated client inquiries and requests. Managed campaign bidding, optimizing, testing, and adjusting. Rolled out new campaigns and promotions. Generated reports utilizing data from web analytics tools. Presented findings to clients and company management to illustrate effective return on advertising spend. Measured campaign performance and produced optimization actions. Researched keywords and examined potential targeting options best suited to customers’ needs.

• Aided advancement of key clients’ revenues by 146%, return on ad spend by 60%, and CR% by 65%.
• Administered advertising and promotional budget of more than €1,9M.
• Contributed to boosting paid channels’ spending by 140% for key clients by optimizing performance, proposing UX/CRO actions, and providing teams with data insights for decision making.

Greek Yellow Pages / Xrisos Odigos (June 2016 – January 2018)

Performance Marketing Executive – (April 2017 – January 2018)

Outlined and employed PPC campaigns on several networks and composed and analyzed reports. Implemented strategies to optimize conversion rates and research relevant keywords. Devised PPC strategies to ensure efficiency. Adjusted campaigns in collaboration with the sales team. Measured and reported performance of all digital marketing campaigns and assessed against ROI and KPI goals. I’ve included some general duties.

• Supervised 30+ clients across several industries.
• Delegated budgets over €400K for advertising and promotions.
• Increased clients’ spending on Google and Facebook Ads by 30% YoY in collaboration with the team.

Digital Project Coordinator – (June 2016 – April 2017)

Acted as content marketing and lead generation assistant. Built and maintained client relationships and expectations. Obtained briefs and specifications from clients to ensure exceptional delivery of website. Communicated briefs with development and operations departments. Oversaw several web projects across various platforms. Updated client timetables and documentation. Fostered strong working relationships with website departments and sales teams. Transfer client escalations to Head of Digital Services.

• Collaborated on 70+ website launches for clients across industries.
• Aided improvement of web digital project’s launch date by 25% with effective project management and optimizing processes and communication between stakeholders.
• Contributed to increased customer satisfaction by +10% NPS by communicating effectively, mapping needs, and promptly delivering quality results.

E-lisis / Internship (April 2014 – October 2014)

Junior Web Developer

• Assisted web development team with website and application design and implementation of new web features. Website administration on Prestashop platform. Performed Search Engine Optimization (SEO). Improved website performance. Collaborated on code developments to improve e-shop functionalities. Oversaw team projects. Integrated data from various back-end services and databases.

ALBA Graduate Business School (April 2023 – June 2023)

Executive MBA, Business

• Business Economics
• Accounting & Finance
• Management in the Digital Era
• Design Thinking
• Customer Service Excellence
• Negotiations
• Strategy

Athens University of Economics and Business (2018 – 2020)

Master of Science – MS, Management Science and Technology

• Digital Technologies Management and e-Business
• Operational Research and Business Analytics
• Organizational Studies, Business Strategy and Innovation
• Supply Chain and Transportation Management

Ethnikon kai Kapodistriakon Panepistimion Athinon (2016 – 2017)

Specialist, Digital Marketing

• Understand online consumer behaviors & decisions
• Compare and leverage all digital & social media channels & tools in work
• Form digital & social media marketing strategies, action plans with a detailed budget
• Include digital & social media campaigns & tools into marketing & media mix
• Find and evaluate digital & social media vendors & partners
• Increase conversions, generate more sales, reduce marketing costs
• Monitor, evaluate & optimize digital performance
• Sell digital & social media marketing services to clients

Technological Education Institute of Piraeus (2008 – 2014)

Bachelor’s Degree, Department of Computer Systems Engineering

• Develop code in low- and high-level programming languages
• Distinguish, compose, produce and maintain the software and hardware of Computer Systems, their peripherals, and applications
• Construct robotic assemblies or reconstruct and implement these parts
• Maintain and upgrade hardware and software Computing Systems
• Design parts of digital communication systems and networks and develop innovative technologies and corresponding software
• Organize and manage projects of IT systems installation and their applications in medicine, education, and industry
• Compose, compile and evaluate studies on the development of information

Choosing Optimal Omnichannel Coupon Redeeming Options in Multiple Channel Settings

MDPI Administrative Sciences · Oct 9, 2022

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three omnichannel redeeming options employing a between-participant quasi-experimental design that utilizes the primary data of a sporting goods retailer in Greece and a questionnaire as a data-collection instrument to investigate cause and effect relationships. Those three omnichannel redeeming options are analyzed in two pairwise comparisons: (a) multichannel (both online and offline) vs. offline-only (physical store), and (b) multichannel (both online and offline) vs. online-only (online store). Results reveal that while perceived service quality is essential to improve customer satisfaction, especially if satisfying the need for interaction with service employees, revenue performance depends only on the availability of multiple redemption options. Theoretical, practical, and research implications are thoroughly discussed at the end. [link]