From an early age, I possessed a strong inclination to understand the mechanics of various systems. This inherent curiosity motivated my pursuit of a degree in Computing Engineering, subsequently leading to the establishment of grow-digital.gr and performance-marketing.gr, the initiation of a podcast, the development of numerous bespoke tools (e.g., custom scripts) for personal use, and other ventures.
My ambition to create was evident, although previously my creations served personal interests, recreational purposes, and primarily the educational benefit derived from the creative process.
The realm of technology has consistently garnered my admiration, particularly those individuals responsible for constructing technological products, whether software or technology-based businesses.
Identification of Challenges
Several months ago, I embarked on an endeavor to address two persistent challenges (amongst many within my professional domain) that I had considered for several years. These challenges pertain to Search Engine Optimization:
Competitor Tracking and Rankings: Sophisticated SEO tools incur considerable expenses. Many individuals, particularly those not affiliated with large organizations, are unable to allocate four to five thousand euros annually, or more, for basic search ranking performance insights. This represents a substantial impediment, as SEO accessibility should be universal.
Related Searches and People Also Asked: I have previously elaborated on the significance of Google’s Related Searches and People Also Asked results in SEO. For an extended duration, I sought a flexible and cost-effective solution to efficiently and reliably conduct keyword research while simultaneously extracting supplementary user search queries on Google.
Origin of Inspiration
Although more arduous, it is occasionally prudent to chart an independent course. Consequently, I integrated the aforementioned challenges with a longstanding personal objective: the creation of my own technology SaaS product aligned with my professional expertise.
While it had been several years since my last engagement with coding, database management, and API connectivity, I viewed it as an invigorating challenge to ascertain the developmental potential of a product, initially to address my own requirements and subsequently to assist colleagues encountering similar SEO challenges.
Development of SERP Scout (MVP)
What is SERP Scout? It is a streamlined and reliable SEO Extraction Tool (MVP Version).
SERP Scout is a specialized SaaS tool tailored for SEO, digital marketing, and content marketing professionals. It facilitates the essential task of comprehending user intent by efficiently extracting Related Searches and People Also Asked results directly from search engine results pages. Furthermore, it offers a robust real-time domain comparison feature, listing the top 10 ranking domains for the analyzed search queries.
The version presently available at serp-scout.com constitutes a Minimum Viable Product, a prototype pending validation to determine its efficacy in resolving these challenges.
Salient features of SERP Scout include:
- Login/Signup via native method or Google Login.
- Secure payments via Stripe (inclusive of Klarna, etc.).
- Advanced search options (Country, Location, Localization, Language).
- Real-time ‘People Also Asked’ and ‘Related Searches’ results based on keyword input.
- Detailed Search History.
- Comprehensive User Dashboard, including Payment History.
- Domain Comparison Tracking (currently capped at two).
As SERP Scout advances as an SEO SaaS tool, I intend to document the development process through a series of Product Development posts, detailing the experience of independently constructing an application from inception, utilizing AI, APIs, Databases, Payment Gateways, Authenticators, and manual optimizations.
Please examine the Minimum Viable Product, and anticipate future developments. https://serp-scout.com/
P.S. 1 The application was developed without external development expenditures; consequently, minor issues may be present.
P.S. 2 Your feedback is highly valued. I would be grateful for any observations or feedback to facilitate the enhancement of the application (complimentary credits are available).
P.S. 3 The solo development of a product is a unique undertaking, wherein the primary benefit is the acquisition of new knowledge, which serves as a critical asset for a contemporary professional profile in the industry.
P.S 4 A special thank you to Charis Maragkakis, whose expertise in SQL, Database Management, and user input is proving invaluable to our product development. His unique Data & Analytics skills will ensure robust performance and CRM reporting for serp-scout.com as we move forward.