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The Dead Horse Theory: A familiar feeling for everyone

We've all been there. Stuck in a meeting, pitching an idea that's clearly going nowhere, yet we keep pushing, hoping for a different outcome. Or perhaps...

Explaining my: It’s 5% Strategy and 95% Mindset [Greek]

I want to apologize to my EN friends & visitors, I started writing this post in Greek by heart and would like to keep...

The Uncomfortable Path to Professional Excellence – Doing the Things you Don’t Like

The journey to the pinnacle of any field, be it sports or professional life, is rarely a smooth one. It often involves traversing a...

Evolving & adapting: Sharing my point of view on how to keep track

The importance of adaptability, development, and continuous education in the professional field, and beyond, has been talked about by many - a lot. And I...

Overcoming the Synchronization Challenge: A Guide for Performance Marketers

In today's fast-paced digital landscape, where consumer expectations are soaring and market dynamics are ever-evolving, efficient product feed synchronization has become paramount for online...

Latest posts:

The Moment We Built an AI Pioneer (With No AI Experience)

Ah, the good ol' days of 2020-2021. Back when...

Why Business Acumen is Important in Performance Marketing

Let's face it, the world of performance marketing can...

My Golden List of Google Ads Scripts and the Reason Why

Google Ads Scripts are essentially small programs written in...

Building a High-Performing Digital Marketing Team in Retail

The retail landscape has undergone a seismic shift, with...

Let's Connect!

I am eager to expand my professional network and connect with individuals from all career stages and backgrounds. Please feel free to reach out to discuss shared interests and perspectives.